Cúpla Focal
Project Overview
Timeline
Role
Tools
Research
How might we
Help businesses in Ireland to naturally integrate Irish phrases into daily interactions in a way that feels effortless and engaging for both staff and customers?
Key Insights from Research
Our research highlighted key challenges people face when speaking Irish in public, revealing opportunities for design to make the experience simpler and more enjoyable.
People avoid speaking Irish publicly due to fear of making mistakes.
Customers are more comfortable speaking Irish when staff initiate the conversation.
Reward systems encourage return customers.
User Persona
Ideation
Customers hesitate speaking Irish at the checkout
People feel self-conscious about making mistakes or lacking vocabulary when using Irish publicly.
Customers aren't sure which businesses welcome Irish
People want to speak Irish, but they're unsure where it’s welcomed and encouraged.
Staff feel unprepared to confidently speak Irish with customers
Employees want to support Irish speakers, but feel nervous about their own language skills and pronunciation.
Customer Journey Map
Prototyping
Low-fi prototype: a small sign inviting customers to say a phrase in Irish in exchange for a lollipop.
Testing
User Testing & Iteration
We tested our first concept in a real café setting. What we saw and what we heard shaped how we refined the experience to feel more natural, less intimidating, and easier to try.
Outcome
Signage at the checkout inviting customers to say a phrase in Irish.
Utilising checkout dividers with Irish phrases to encourage conversation.
Staff hats indicating they speak Irish to encourage conversation.
Dual language price tags with Irish translations.