Welcome! This course focuses on creating personas that are concise, evidence-driven, and actionable—so your team can use them to prioritize product decisions, craft features, and align stakeholders.
We’ll cover research approaches, clustering and synthesis techniques, what to include in a persona profile, how to visually structure a persona, and how to test & validate them over time.
Along the way you’ll get practical exercises and a mini case study to practice creating and applying personas.
Try the interactive User Persona Creator
Prototype personas and export them as JSON or images. Use it to build repeatable persona artifacts and save time during workshops.