Persona Visuals & Templates

Design persona cards for quick consumption in meetings and docs. Keep the most important attributes visible at a glance.

Visual guidelines

• Use a prominent name, role, and quote
• Group goals/frustrations as short bullet lists
• Include an avatar or icon to help memory
• Use a small facts section for devices and technical comfort
• Provide a link to research evidence for that persona

Export & sharing

• Export persona cards as PNGs for presentations
• Export JSON for reuse in tools and documentation

Practical exercise

Design a persona card in a simple layout (Figma, Keynote, or draw one in a whiteboard). Keep it to one page and ensure it works in a slide deck.