Communicate & Handoff

Personas are only valuable if the team uses them. Make it easy to access and apply personas.

Communication best practices

• Keep persona summaries short and sticky
• Include a link to the research evidence and raw files
• Add the persona to design systems and product briefs

Integration ideas

• Use personas as part of acceptance criteria in tickets
• Reference personas in UX writing and onboarding flows
• Store JSON exports in a shared repo for reuse

Practical exercise

Create a short slide deck with the persona, 2 scenarios, and a prioritized feature. Share with a stakeholder and capture feedback to iterate.