Build a Persona with the UserPersonaCreator

A big time-saver in persona creation is having a repeatable template. The UserPersonaCreator tool on this site is a guided canvas that helps you prototype persona cards quickly and export them as JSON or PNG.

Try the tool

Click: Open Tool to launch the UserPersonaCreator.
Start from an example or blank template.
Complete the fields: name, role, goals, frustrations, and context.
Use the preview step to tune formatting and export as PNG or JSON.

Open the Persona Creator

Launch the interactive canvas, use the example persona to learn, and export JSON for documentation or PNG for slides.

Open Tool

Practical exercise

Launch the tool and load the example persona.
Replace details based on your research cluster.
Export a PNG and a JSON file.
Import the JSON back into the tool to confirm the round-trip process.

Tip: Use JSON to version personas

Store persona exports in a repository or Notion page so you can track changes and version personas as research evolves.