What is a User Journey Map?

User journey maps are visual representations of a user’s experience as they interact with a product or service over time. They help teams empathize with users, surface gaps between expectations and reality, and identify opportunity areas for improvement.

Why user journey maps matter

• Align teams around a shared understanding of the user flow
• Highlight specific pain points across channels and touchpoints
• Transform qualitative research into actionable design artifacts

Where to use a journey map

• Product discovery and scoping
• Cross-functional alignment with design, product, and engineering teams
• Communicating the rationale for feature prioritization

Expected output of this course

By the end of this course you’ll have:

• An artifact you can use in presentations and stakeholder meetings
• A set of “How Might We” statements and prioritized opportunities
• A reproducible template and a JSON export of your map you can iterate on later