Presenting the Map

The journey map should tell a clear story. Keep these three points in mind:

1. Empathy first — lead with your persona and user quotes
2. Evidence second — show analytics or logs to demonstrate the scale of the problem
3. Action third — end with the prioritized opportunities and next steps

Packaging the deliverable

• PDF/PNG for slides — visual presentation that focuses on top-line insights
• JSON for handoff — keeps the content in a machine-friendly format for import or iteration

Distribution

• Share a single-slide summary with stakeholders to start a conversation
• Use the longer journey mapping artifact as an appendix or deeper read for design & engineering

Next steps for your organization

• Prioritize 1 high-impact, low-effort change to validate with an experiment or prototype
• Use customer interviews and NPS or funnel metrics to measure improvement
• Treat journey maps as living artifacts — revisit them after experiments and new data

Final checklist

• Does the map show the user’s true context and motivations?
• Are pain points backed by evidence or a quote?
• Do the opportunities map to measurable outcomes?

Thanks for completing the course! If you’d like a guided tool to practice, try the interactive User Journey Mapper. It keeps fields aligned to best practices and lets you export your work for presentations and handoff.