Using the UserJourneyMapper Tool
The interactive tool on this site is a guided canvas that helps you build a research-backed, HCD-aligned journey map.
- Guided steps: define your user, build the map, review & export
- Exports: JSON for persistence, PNG for slides or deliverables
Interactive Tool: User Journey Mapper
Guided steps, JSON/PNG export, and helpful prompts to keep your map HCD-aligned.
How the tool supports the workflow
- Prompts: It suggests fields that should be filled and why they matter
- Evidence-first: It prioritizes adding quotes and data where possible
- Opportunities: The tool asks you to convert pain points into HMW statements
Quick guided demo
- Select or create a persona (e.g., Busy Parent)
- Add 4 phases to the map: Discover, Consider, Purchase, Use
- For each phase, add actions, touchpoints, a key emotion and one quote
- Convert 2 pain points into HMW statements
- Preview and export the map
Export usage
- JSON: Importability lets you store a checkpoint and continue later
- PNG: Use for slides or the appendix of a design doc
Tip: Use the example dataset if you want to learn without writing data from scratch.